Think Like Google and Apple

In the US and around the world money is tight. With the credit crisis, home mortgage crisis and well we don’t need to talk about all that… It is talked about enough! What we need to do as a country is to stop talking, and start doing. And I don’t mean the government because that is a ‘given’. I mean as individuals.

So what can we do? Well, keep your business going. Keep innovating, and keep making money. Keep satisfying your customers and trying to find new customers. Ultimately you will need to ‘trim the fat’ in your organization. Maybe there are some things that you purchase that you really don’t need, or business trips that could be conference calls or whatever. I believe that if we all pull together, ignore the bad news, and keep going that it will get better faster! I also really believe that this constant barrage of bad news is creating a self fulfilling prophecy! If we believe all the horror stories that the press is telling us certainly it will happen.

Google came out with their quarterly earnings just recently and they were up by 46 percent compared to this time last year. Apple came out with similar results. So why are we being told that the ’sky is falling’? Apple and Google don’t seem to think so. They are forward thinking, innovative, and they have traditionally stayed their own course…. they don’t follow the crowd!

So just don’t follow the crowd. Keep you business going, cut costs, keep innovating, keep satisfying customers & finding new customers, and keep making money. It’s that simple.

Tamara Field
President
Apollo Hosting, Inc.